Remodeling at the Soho Apple Store

I was at the Soho Apple Store today. I went with Jon, pictured above. When we went up to the second floor we discovered the whole theater area was blocked off by the temporary wall you can see behind him. According to the store’s web page, this has been the case for a month and will continue for another month.
On the face of it, this seems like a routine case of remodeling. The web page says they’re making the theater “bigger and better.” I suspect this means they’re upgrading it to support high-definition video, so they can show off the HD support in Apple’s media applications. But I wonder: does that add up to a two-month project? If not, what else could be going on back there that would justify disrupting store operations for two months? And why would only the Soho store be getting the makeover? And why is a corner of the sales floor also blocked off for construction?
My first thought was that they’re preparing some surprise related to Apple Computer’s 30th birthday, which will be April 1. But if that was true I’d expect a press conference to have been announced by now. So who knows. Maybe I should have tried simply asking an employee. And maybe I should have looked harder for clues; we breezed in and out of the store pretty quickly, so I didn’t look at anything closely.
While they’re at it — whatever it is — I wouldn’t mind if they’d build a glass wall to separate the theater from the rest of the floor. Noise from the sales floor has always overflowed into the theater, and vice versa. A soundproof glass wall would preserve the open feel of the store, while making the seminars in the theater more comfortable for both the presenters and the audience.



