Here are more notes on the 5th Ave. Apple Store opening. Meeting Ted Allen was only part of the experience.
While I was on line to get into the store, I chatted with two gentlemen behind me, Trent and Ron, who are friends. Trent is the editor of North American Film Review. I don’t know what Ron does, but he mentioned he used to work a lot with film. He also mentioned he wasn’t a Mac user himself, although his two daughters are.
We were on that line for two and a half hours. Ron kidded that if Apple would just give him one of the MacBooks they were giving away, he’d be happy to go away and make room for other customers. Wouldn’t you know, ten hours later, at 4:00 in the morning, long after I’d gone home, he would indeed win a MacBook. Check out his big grin in this photo from Apple’s “winners gallery”:

Ron, if you read this — congratulations! I hope it was worth the wait.
When it was almost time for the store doors to open, the crowd counted down the seconds, like it was New Year’s Eve. There was a big cheer and finally the wait was over — the general public was being admitted to the 5th Ave. Apple Store.
As we made our way to the entrance, a few outsiders tried to cross the barriers and cut into the line. Trent and Ron would have none of this — in particular Ron, who became quite vocal when this guy tried to cut in:

Not cool! When a security person came over, the guy tried to say he’d been waiting for two hours. Did he expect the rest of us to corroborate his story? He was summarily ejected. A young couple slightly ahead of me also got ejected.
I was impressed at how efficiently security removed the line cutters. They didn’t waste time asking questions or comparing stories. They quickly saw who didn’t belong and simply said “OUT.” John Timmer writes a little about the line cutters in his article at Ars Technica. I agree with his assessment that the crowd did a good job of self-organizing. I’d add that it was good at self-policing.
I was in the store a few minutes before I spotted my first celebrities. I heard a noise from the crowd and turned to see the three Saturday Night Live chicks — Maya Rudolph, Amy Poehler, and Rachel Dratch — coming down the glass stairway.

They were so cute, sticking together like girlfriends going clubbing. Later, when I was at the cash register, they were two registers to my left, getting MacBooks and iPods.
Not long after I saw the SNL chicks, I heard a small roar from the crowd and saw that Steve Jobs was coming through.

I think he looked rather gaunt. I hope his health is okay.
I wandered around the crowded store with my camcorder, getting bits of video here and there, enjoying my adrenaline high. A salesperson named Joe saw me trying a laptop and asked if I needed help. I didn’t, but we chatted a minute anyway. He was very friendly and not pushy at all. After a bit more wandering, I stopped and decided I could use his help, because I wanted to buy something. So I found him and got him to set that up for me.
While waiting to pay for my purchase, I saw the SNL chicks, as I mentioned earlier. I also saw Kevin Bacon. He was at the register to my right.

I asked him if he got his t-shirt in the Village. I had in mind a particular store it might have come from. But he said he didn’t know.
On my way out after making my purchase, I spotted Julianne Moore and James Woods.


Later I read that the store was packed all night, and more celebrities showed up, including Carson Kressley, Spike Lee, and Kevin Spacey. Incredible.